B028767 - ENTERPRISE STRATEGY

Italian

This course is purposed to provide the fundamentals of corporate strategy and of the methods for managing strategic initiatives, with particular focus on digital transformation (i.e. Industry 4.0) and servitization (i.e. service business development in product centric firms)

“L'impresa: sistemi di governo, valutazione e controllo” Azzone e Bertelè, 5 ed. 2011 Rizzoli Etas
“Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” 2010, Osterwalder, Pigneur
“Service Strategy: guida pratica per crescere con i servizi” Kowalkoski, Ulaga, Rapaccini, 2018, Franco Angeli.

The general aim is to lay the foundations for understanding the role and functioning of businesses within the economic system, through the interpretation of the mechanisms for developing competitive advantage, creating, capturing and sharing value.
For this reason, this course contributes to defining in a relevant way the professionalism of figure R4 (Sales Engineer) and R6 (Management Consultant).
With reference to the knowledge and ability to understand, at the end of the course the student acquires knowledge of the economic and social aims of the enterprise, the main legal frameworks and governance mechanisms, the strategic options and components of the business model and business plan, the organisational choices that best suit a given competitive environment (cc6). He/she is also aware of the value and limits of each strategic choice (cc9) and can therefore propose solutions from an interdisciplinary problem solving perspective applied to complexity (cc7, cc10).
The student acquires the ability to apply the above knowledge through the study of case studies (global company) and through the conception of his/her own business idea. This in particular translates into the application of the entire set of managerial, accounting and economic knowledge to the evaluation of the introduction of products and services to the market, choice of channels, market, production assets, determination of costs and break-even point (ca4, ca6), integrating in the formulation of technical and engineering problems elements of a financial nature (ca5) and compliance with constraints that are not exclusively technical-economic (ca8).
CC14: Knowledge of business organisation (corporate culture) and professional ethics,

Basic economics, organizational theory, basic management accounting, cost management.

Lectures, case studies, testimonies of managers and entrepreneurs, team work for the development of one's own business idea and corresponding business plan.

4 quizzes, two team case studies (business case and business model), a business idea challenge (business plan), a final exam with an oral presentation of the idea.

- UDA 00: Enterprise theory
- UDA 01: enterprise formation and governance
- UDA 02: strategic analysis and keys to competition
- UDA 03: business model analysis
- UDA 04: organisation for competition