First module:
Introduction to economics and business economics. The employer's objectives. Cost functions,
Principles of financial mathematics. The accounting methods.
Second module: business plan as a tool for the firm strategic planning; marketing mix; statistics
Il bilancio 13/ed
Analisi economiche per le decisioni e la comunicazione della performance
di: Robert N. Anthony, David F. Hawkins, Diego M. Macrì, Kenneth A.
Merchant
Pinson e Jinnett Il business Plan – Come prepararlo e presentarlo. FRANCOANGELI
Ferrandina e Carriero Il business plan : guida strategico-operativa. Ipsoa
Peter, Donnelly jr, Alberto Pratesi Marketing McGraw-Hill
handnotes on production and cost functions, economic balance and the production costs, financial mathematics, business plan.
Learning Objectives
Knowledge acquired:
definition of production cost, analysis of economic performance of
agricultural production process,
Competence acquired:
understanding of firm balances, defining production costs,
supporting the development of business plan and marketing strategic planning
Skills acquired (at the end of the course): knowing the tools of business management, understanding the firm balance and following the development of strategic firm planning.
Prerequisites
Courses to be used as requirements (required and/or recommended):
Students are expected to be familiar with the principles of economics
Courses required: //
Courses recommmended: Mathematics
Teaching Methods
CFU: 6
Total hours of the course 201
Hours reserved to private study and other individual formative activities:
153
Contact hours for: Lectures (hours): 48
Contact hours for: Laboratory (hours): 0
Contact hours for: Laboratory-field/practice (hours): 16
Seminars (hours): 0
Stages: 0
Further information
Frequency of lectures, practice and lab: although non compulsory, is
strongly recommended
Type of Assessment
I module: Oral exam at the end of the course.
II module: Drafting a business plan (Student can work in group to draft their business plan).
Course program
Introduction to economics and business management. The discriminating features of a firm: its purposes and the chain of values. The objectives of the entrepreneur.
Profit determination and net income.
Production costs and full cost calculation. The economic accounting balance sheet. The main financial statement ratios: ROI, ROE, BEP.
Elements of financial mathematics.
Analysis and evaluation of investments.
Marketing mix elements.
Market analysis
The business plan and its content.