ITA | ENG
B008959 - THEORY AND TECHNIQUE OF MASS COMMUNICATION
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2018-19
Course year
Third year - Second Semester
Belonging Department
History, Archaeology, Geography, Fine and Performing Arts (SAGAS)
Course Type
Single education field course
Scientific Area
SPS/08 - SOCIOLOGY OF CULTURE AND COMMUNICATION
Credits
6
Teaching Hours
36
Teaching Term
26/02/2019 ⇒ 07/06/2019
Attendance required
Yes
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Mutuality
Course teached as:
B020802 - TEORIE E TECNICHE DELLA COMUNICAZIONE
3-years First Cycle Degree (DM 270/04) in HUMANITIES AND COMMUNICATION
B020802 - TEORIE E TECNICHE DELLA COMUNICAZIONE
3-years First Cycle Degree (DM 270/04) in HUMANITIES AND COMMUNICATION
Teaching Language
Italian
Course Content
The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies.
Suggested readings (Search our library's catalogue)
Docenti: Luca Toschi, Gianluca Simonetta
Toschi L. (2011), La comunicazione generativa, Milano, Apogeo
Cicero, M.T. (1994), De oratore, Milano, Bur Rizzoli [edizione con saggio introduttivo di Emanuele Narducci]
Non frequentanti
Anichini A. (a cura di) (2014), Digital writing: nel laboratorio della scrittura, Milano, Apogeo
Docente: Marco Sbardella
Frequentanti
Ricciardi, M. (2010), La comunicazione. Maestri e paradigmi, Roma-Bari, Laterza (le parti da studiare verranno indicate dal docente durante il corso)
Sbardella, M. (in corso di stampa), Oltre il paradosso della sostenibilità. Idee per comunicare la complessità, Firenze, Olschki (le parti da studiare verranno indicate dal docente durante il corso)
Non frequentanti
Per i non frequentanti la bibliografia prevede i due volumi già indicati nella loro interezza
Toschi L. (2011), La comunicazione generativa, Milano, Apogeo
Cicero, M.T. (1994), De oratore, Milano, Bur Rizzoli [edizione con saggio introduttivo di Emanuele Narducci]
Non frequentanti
Anichini A. (a cura di) (2014), Digital writing: nel laboratorio della scrittura, Milano, Apogeo
Docente: Marco Sbardella
Frequentanti
Ricciardi, M. (2010), La comunicazione. Maestri e paradigmi, Roma-Bari, Laterza (le parti da studiare verranno indicate dal docente durante il corso)
Sbardella, M. (in corso di stampa), Oltre il paradosso della sostenibilità. Idee per comunicare la complessità, Firenze, Olschki (le parti da studiare verranno indicate dal docente durante il corso)
Non frequentanti
Per i non frequentanti la bibliografia prevede i due volumi già indicati nella loro interezza
Learning Objectives
Students will gain skills on:
1. generative communication paradigm;
2. the main authors of sociology of communication;
3. the methodology to design communicative contents;
4. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.
The course therefore aims to develop student judgment skills, learning abilities and skills related to theories and techniques of communication.
Behavioral Goals:
The course aims to stimulate students with respect to the conscious and active use of the CDS and the university structure as a whole, including guidance and management tools for student students. It is also intended to direct students towards active participation in lessons and a correct and profitable teaching-learning relationship; It also aims to promote the civil and shared use of the study resources of the CdS and the School.
1. generative communication paradigm;
2. the main authors of sociology of communication;
3. the methodology to design communicative contents;
4. the practices related to the interactive, multimedia production with particular attention to the way in which individuals interact with texts and grammars.
The course therefore aims to develop student judgment skills, learning abilities and skills related to theories and techniques of communication.
Behavioral Goals:
The course aims to stimulate students with respect to the conscious and active use of the CDS and the university structure as a whole, including guidance and management tools for student students. It is also intended to direct students towards active participation in lessons and a correct and profitable teaching-learning relationship; It also aims to promote the civil and shared use of the study resources of the CdS and the School.
Prerequisites
none
Teaching Methods
Lectures
Further information
None
Type of Assessment
The exam will take place in oral form and will include the verification of the above-mentioned training objectives. In particular, the student will be required to have acquired the basic knowledge of the sociology of communication, the social media history and the methodology proposed by the volume "Generative Communication"
Course program
The course explores the concept of generative communication, focusing in particular on the theories and practices of communication strategies. The course will also give an overview of the sociology of communication.