ITA | ENG
B019049 - WEB MARKETING AND COMMUNICATION STRATEGIES LAB
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2019-20
Course year
Third year - Second Semester
Belonging Department
Economics and Management (DISEI)
Course Type
Single education field course
Scientific Area
SECS-P/08 - MANAGEMENT
Credits
6
Teaching Hours
48
Teaching Term
24/02/2020 ⇒ 29/05/2020
Attendance required
No
Type of Evaluation
Giudizio Finale
Course Content
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Course program
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Lectureship
Teaching Language
Teaching is in italian with seminars also in english
Course Content
The laboratory includes a first part on the digital marketing and a second application part througt group work. During the course will be planned seminars and cases study.
Suggested readings (Search our library's catalogue)
ATTENDING STUDENTS:
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore (2017);
- Slide corso;
- Letture;
- Project Work
NON ATTENDING STUDENTS:
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore, (2017).
- A.Semoli, AI Marketing, HOEPLI (2019).
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore (2017);
- Slide corso;
- Letture;
- Project Work
NON ATTENDING STUDENTS:
- D.Berti, Digital Marketing Grammar, Franco Cesati Editore, (2017).
- A.Semoli, AI Marketing, HOEPLI (2019).
Learning Objectives
The course places the objective to illustrate the most important themes of the digital marketing, with particular reference to the web strategy.
The program, also facing the argument in its complexity, is focused on the problematic ones of strategic, operating and organizational nature of the enterprises that operate in the digital markets.
The program, also facing the argument in its complexity, is focused on the problematic ones of strategic, operating and organizational nature of the enterprises that operate in the digital markets.
Prerequisites
Preliminary teaching:
Marketing priciples and instruments.
Marketing priciples and instruments.
Teaching Methods
Front and computer classroom teaching
Further information
For attending students the slides will be made available at the and of each training module.
Type of Assessment
Written and oral exam
Course program
Main topics:
- Marketing evolution;
- Digital Transformation;
- Online Consumer Behaviour;
- Digital Business Model;
-Digital Business Activities;
- Digital Marketer's tools
- Marketing evolution;
- Digital Transformation;
- Online Consumer Behaviour;
- Digital Business Model;
-Digital Business Activities;
- Digital Marketer's tools